Wedding Tree Centrepieces

TOURISM: COURSE STILL PENDING



by Juan Fernando Perdomo *

Tourism has a key role in economic development lasnaciones. Recent figures tell us that in 2006 traveled more than 900millones people, with an outlay of 735.000 billion (WTO).


Countries like Spain capture 51 billion dollars and receive a 60 millonesde visitors than its population number, which is 44 million dehabitantes.


Part of the tourism boom is due to the role played by the English propiogobierno operating since 1926 in the reign of Alfonso XIII, losfamosos PARADORES SPANISH born for. "Depocos assist regions economic resources.) And the System transport, which includes not sóloal subway and bus, but the RENFE works since 1941, with sufamosísimo AVE (1992) that gives the option of air bridges or in rutascomo: Madrid to Seville Segovia. and for some days at Barcelona; asícomo ALARIS, Avant, etc.


Tourism Other successful examples of what they represent, by far, several paísesde Europe (54% of world tourism), the rediscovered Asia (20%) and the American continent (16%).


Mexico has great attractions ranging from the historic culturasOlmeca, Maya, Aztec. The foundation of the capital city; yconstrucciones Colonial Conquest, at beaches, landscape and natural sites.

of gastronomy: The variety of dishes, from the pre-Hispanic, to which the English and Cuban influences, which in one estadopueden change, and in Veracruz, which shows the diversity of northern, central, and southern coast.


The challenge of a country to achieve success in tourism is, first, knowing the global trends and the interests of turistasinternacionales and national and their own culture and tourism training delhabitante the country to find the services you offer lospotenciales demanding tourists.


asked a while ago on the Internet, through a special program desocialization What can you do in Veracruz? And the answers not surpass, the topic of the beaches, coffee or portals, and so-called clubs.


If we are not convinced what we have, unless we know what we have, if we can not sell what we have, what can we promote tourism? Esla What strategy? Towards where we're going?


The fact of having a volcano or ecological reserves is not necessarily enough to attract tourists, but if sirvenpara the purpose of travel dressing.


People worldwide travel, primarily for leisure or vacation (50%), followed by health reasons (26%) and businesses (16%), and used primarily on aircraft (45%) and road (43%). Thus there quereconocer the pillars of tourism competitiveness are infrastructure, human resources, cultural and natural.


few years ago, participating as Secretary of Economic Development deVeracruz, then covering the areas of Industry, Commerce and Tourism, NosDa that the state was known as a beach destination of difícilacceso by plane or car, but many of Veracruz, including the tourist pocosoperadores even at that time, we find in Veracruz laoportunidad Alternative Tourism. Business


began investing in infrastructure to provide serviciosde rafting, hiking, climbing, rappelling, ecology, history yconvenciones.


And, although we have called the "State Room" or the "State Havit everything "- and we believe those who live here, we must position ourselves inthe potential visitor since no one can want to be good at everything! ... Ynadie can believe! So you have to define How we can compete? inwhichthe are we different?


Well, for starters, we should notice the positive differences materiahotelera, food, transportation, roads,. and even losservicios cost. It is useless to give a cheap service. if it's bad!


No have to go far to analyze what happened in Veracruz-Boca Delrío with success: The area exploded thanks to the governor's vision DanteDelgado when improved local infrastructure, promoted deCórdoba highway to Veracruz, drove the football, yConvenciones Exhibition Centre (now WTC), hotels and shopping malls as well as nuevasavenidas.


Indeed: There was a strategy. Tourism is a strategy that not only involved inthe IP, the Government or citizens, if not all, concurrently, with the knowledge, training and emotion.


knowing and spreading the strategy, with a specific plan, unique and shared by all, we will succeed in big business DELTUR.


Other areas and attractions flourish under losturistas-start arriving now from only 5% of foreign-and estemospreparados to receive them.


For everything, absolutely everything can be an attraction in our granestado, but have to know to sell!


* Juan Fernando Perdomo is a graduate of Tec de Monterrey.
public servant, businessman and politician ( jperdomo@infosel.net.mx ) www.perdomo-blog.blogspot.com